Keep Your Customers Happy with the Best CRM Software

Managing customer relationships and keeping them happy is critical to your business success. That’s where a CRM software comes to the rescue. It helps your sales team  efficiently manage customer interactions and prioritize activities so that no customer feels ignored. It is more than a contact management system because it enables you to close more deals with more loyal customers in your sales pipeline. We have shortlisted some of the best CRM software that are fully integrated, and cross-functional.

Sage CRM

Sage CRM (Customer Relationship Management) is a software that helps businesses manage and improve their customer interactions and relationships. It provides a centralized platform for storing customer data, tracking sales and marketing activities, and automating various business processes. 

Pros

  • Sage CRM includes a range of features such as contact and lead management, account and opportunity management, activity tracking, and analytics.
  • Can be accessed from any device with internet access 
  • Can be integrated with Sage accounting, Sage X3 and Sage 200. 

Cons

  • Each module or function has an additional cost which greatly limits its use.
  • doesn’t have the best backend to communicate within the platform

Keap CRM

It’s designed to automate and streamline sales and marketing processes, allowing businesses to focus on growing their customer base. It has some amazing features, such as contact and lead management, account and opportunity management, activity tracking, email marketing, and analytics. 

Pros

  • Easily integrates with InfusionSoft and Keap Pro
  • The interface is clean and easy to use. 
  • You can create custom campaigns for email marketing. 
  • Does a great job at segmenting customers
  • The pipeline feature is impressive and you can easily move customers through the pipeline to perform various actions

Cons

  • It is a beast of features and you can easily get lost in the minefield if you’re not that tech savvy

Sugar CRM

SugarCRM is designed to help teams to operate more efficiently and effectively in the digital landscape. It provides core features that maximize productivity without the need for customization, while add-on modules enhance its automation capabilities. The software also offers reports and dashboard summaries that provide a centralized overview of the information gathered through its automated features. 

Pros

  • You can see a comprehensive history of a customer’s journey
  • Create forecasts with high accuracy to stay on track with your monthly, quarterly, and annual goals.
  • Provides omni channel communication with the prospects
  • Sales console is very detailed with purchase history, conversation history, interactions, current pain points etc. and is easy to access. 

Cons

  • UX needs little improvements

Zendesk CRM

Zendesk provides a comprehensive suite of customer service products that support the entire customer life cycle through unique native integrations. To enhance customer experiences that extend beyond the sales team, Zendesk Sell facilitates collaboration across departments by allowing teams from sales, marketing, and support to work together with centralized data and shared goals. 

Pros

  • Unifies data from various customer touchpoints, eliminating duplicated communication 
  • Zendesk Support enables the support team to stay informed throughout the customer’s journey in marketing and sales.
  • It has a modular architecture for seamless configuration

Cons

  • Little pricey for small to medium sized businesses and is unintuitive – tough to navigate without the assistance of a sales representative.